Cingular Commercial - 'BFF Jill' (by solarmax via YouTube)
Remember when Cingular became AT&T? Seems like ages ago, which is probably why this commercial seems so old. I found it interesting how I didn't really need the captions to understand what she was saying and I'm sure others could agree. A lot of these texting acronyms I use while texting, chatting, and sometimes in my actual speech as well. Cingular must have seen what we as a society are becoming. We may never come to talk like her, but it is shaping how we communicate. It's also interesting to see how the mother could understand her daughter, but she struggled communicating back. This gap in communication shows just how much technology has shaped how we communicate in a short amount of time.
(Derrick)
1 comment:
This is one of my favorite commercials- on a side note, it says something about a society when one is actually has a 'favorite commercial'.
I often find myself using 'chatspeak' in real life. It's usually, however, used for a more sarcastic effect than the way the girl throws acronyms around in this commercial.
A lot of people believe that modern technology is negatively impacting the english language. Shortening or perhaps more bluntly savaging words, eschewing grammar for ease of use, and the invention of new terms are common examples used by those making this argument. I often wonder whether these people are correct, or if English as a language is simply evolving, as it has done for the entirety of its existence.
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